Brand Marketing Manager – U.S. Market (Onsite | Full-Time)
Spyne AI | Generative AI for Automotive Retail
🚀 Who We Are
At Spyne, we’re reimagining how cars are marketed and sold—powered by cutting-edge Generative AI. What began as a bold vision to help auto dealers sell online faster with AI-generated visuals has now evolved into a full-stack, AI-first automotive retail ecosystem.
Backed by $16M in Series A funding from top-tier investors like Vertex Ventures and Accel, we’re scaling rapidly:
🌍 Live in 47 countries, with aggressive expansion across the U.S. and EU
🌀 Launched industry-first AI-powered Image & 360° solutions
📈 Achieved 5X revenue growth in the last 15 months—on track for 3–4X growth this year
🎯 Now onboarding 3,000–4,000 U.S. dealerships to our platform
👉 Read more about us:
Meet our Leader in the US -
Series A Announcement -
📍 Location: New Jersey (Onsite preferred)
🧑💼 Reports To: Deepti Prasad, Co-Founder, US
🚘 What are we looking for?
As we scale aggressively across the US, we're looking for a Brand Marketing Manager who can build a bold, authentic, and trustworthy voice for Spyne—positioning us as the AI partner of choice for forward-thinking dealers.
🎯 What You’ll Own
As Brand Marketing Manager, you will lead brand strategy, campaign execution, and storytelling that brings our GenAI-powered platform to life for franchise and independent dealerships alike.
You will build from the ground up:
A brand that resonates, differentiates, and drives demand in the competitive U.S. dealership space.
🧩 Key Responsibilities
- Brand Strategy & Positioning: Develop and evolve Spyne’s brand narrative tailored for U.S. auto dealerships (GMs, Internet Directors, BDC Managers, etc.)
- Campaign Development: Lead end-to-end execution of multi-channel brand campaigns showcasing how Spyne's AI drives real ROI—from inventory listings to service lane engagement.
- Content Leadership: Oversee development of high-conversion content: website messaging, case studies, videos, trade materials, email sequences, and more.
- Localized Messaging for Dealers: Adapt our brand voice and assets for regional audiences across Tier 2/Tier 3 cities and dealer groups—making Spyne relevant to every lot.
- Partnership & OEM Marketing: Collaborate with OEM partners, dealer networks, and field teams to amplify brand visibility through co-marketing initiatives.
- Market Intelligence: Stay ahead of dealer sentiment, competitive messaging, and industry trends to proactively shape our brand positioning.
- Brand Governance: Ensure consistency across all touchpoints—from sales decks to product UI copy to conference booths.
🔍 What Will Make You Successful
- 3–5 years of experience in brand marketing, strategic comms, or product marketing—ideally in automotive tech, SaaS, or AI-first startups
- Must have experience of working with automotive space in the US market
- Proven track record of building and scaling B2B brands, especially in fragmented and localized markets
- Deep understanding of dealership personas and the psychology of selling into dealer groups
- Experience leading full-funnel marketing campaigns—strategy, creative, messaging, execution
- A knack for storytelling with flawless writing chops and creative judgment
- Ability to work cross-functionally with product, GTM, and design teams
- Comfortable in a fast-moving, ambiguous startup environment where brand is built iteratively
- Deep alignment with Spyne AI’s core values: Customer Obsession, Think 10X- Not 10%, Extreme Ownership, Relentless Innovation Machine
💎 Nice to Have
- Experience marketing AI/ML solutions or automotive data platforms
- Exposure to Dealer.com, CDK, Reynolds & Reynolds, or dealer CRM tools
- Past participation in automotive conferences like NADA, Digital Dealer, or NIADA
- Familiarity with ad tech, social strategy, or retail media networks targeting dealers
🚀 Why Join Spyne?
- Shape the voice of a category-defining AI brand in automotive retail
- A culture built on speed, ownership, and innovation
- Be the first brand hire in the US, with full ownership and visibility
- Competitive compensation + ESOPs + high-impact visibility
- Office in New Jersey with direct access to US leadership and customer-facing teams
- Career acceleration as one of the founding GTM members in the U.S.
If you're a storyteller, strategic thinker, and brand builder at heart—ready to launch and scale a disruptive AI brand across America’s auto retail ecosystem—we’d love to meet you.
👉 Apply now and build the future of automotive AI with Spyne.
