ABOUT SPYNE
Spyne is revolutionizing automotive retail with Generative AI—and we’re moving at lightning speed. We started with a simple but powerful idea: Use AI to help dealers sell cars online faster. Today, we’re building the world’s first AI-powered automotive retail ecosystem, transforming how 350K+ dealers market and sell vehicles across the Globe.
Backed by $16M from Vertex Ventures, Accel, and top investors, we’re scaling like crazy:
- 5X revenue growth in 15 months—now gunning for 3-4X more this year
- Launched industry-first AI Image & 360° solutions
- Expanding aggressively in the US & Europe
- Next up? A full GenAI Automotive Retail Suite
Read more about us:
Series A Announcement:
Location: New Jersey (Onsite preferred)
Reports To: Deepti Prasad, Co-Founder, Spyne
JOB DESCRIPTION
As we scale aggressively across the U.S., we're looking for a Brand Marketing Manager who can build a bold, authentic, and trustworthy voice for Spyne—positioning us as the AI partner of choice for forward-thinking dealers.
You’ll be the brand’s storyteller, community builder, and campaign architect, driving awareness, trust, and engagement across digital and offline channels.
KEY RESPONSIBILITIES
Brand & Campaign Strategy
Develop and execute Spyne’s brand narrative tailored for U.S. auto dealerships (GMs, Internet Directors, BDC Managers, etc.)
Design and lead integrated brand campaigns that combine storytelling, digital reach, and field activations
Manage creative development and campaign performance across channels (social, content, PR, and offline)
Community Building & Engagement
Build and nurture a strong dealer and industry community through storytelling, roundtables, podcasts, and live events
Launch and host Spyne-led dealer forums, thought-leadership roundtables, and podcasts featuring top voices in the automotive industry
Collaborate with local partners, associations, and media to amplify Spyne’s voice and build advocacy
Experiential & Event Marketing
Plan and execute dealer events, local activations, conferences (e.g., NADA, NIADA, Digital Dealer) and co-marketing campaigns
Manage end-to-end event strategy—from concept and partnerships to on-ground execution and post-event storytelling
Create consistent, high-quality brand presence across all physical and virtual experiences
Content & Brand Storytelling
Lead the creation of high-impact content: case studies, customer success videos, campaigns, newsletters, and podcast stories
Adapt brand voice and creative assets for regional dealership audiences across Tier 2 and Tier 3 markets
Market Intelligence & Partnerships
Stay ahead of dealer sentiment, competitor narratives, and marketing trends to proactively refine brand positioning
Partner with OEMs, dealer networks, and marketing vendors for joint campaigns and local co-branded initiatives
Brand Governance & Consistency
Ensure cohesive brand communication across all touchpoints—sales decks, website, social media, trade collaterals, and events
JOB REQUIREMENTS
- 3–5 years of experience in brand marketing, experiential marketing, or integrated communications—preferably in automotive tech, SaaS, or AI-first startups
- Proven track record of building and scaling brands through storytelling, campaigns, and community-led initiatives
- Experience running events, podcasts, or offline campaigns that drive measurable engagement
- Deep understanding of dealership personas and the psychology of dealer decision-making
- Strong writing and creative judgment with a bias for action and speed
- Hands-on, entrepreneurial mindset—comfortable working in a high-growth, high-ambiguity environment
- Alignment with Spyne’s core values: Customer Obsession, Think 10X, Extreme Ownership, and Relentless Innovation Machine
Nice to Have
- Experience marketing AI/ML solutions or automotive SaaS platforms
- Familiarity with Dealer.com, CDK, Reynolds & Reynolds, or dealer CRM tools
- Past participation in automotive conferences (NADA, NIADA, Digital Dealer, etc.)
- Exposure to social strategy, PR, and influencer marketing in B2B contexts
WHY JOIN SPYNE?
- Shape the voice of a category-defining AI brand in automotive retail
- Be the first U.S. brand marketing hire with full ownership and visibility
- Build a community and brand ecosystem from the ground up
- Competitive compensation + ESOPs + career acceleration in a high-growth company
- Office in New Jersey with direct access to leadership and U.S. GTM teams
If you’re a storyteller, campaign builder, and brand evangelist ready to launch and scale a disruptive AI brand across America’s auto retail ecosystem—we’d love to meet you.
Apply now and build the future of automotive AI with Spyne.
